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Free tool · Visual Logic Builder

Inbound Routing Logic Builder

Map out exactly how your inbound leads should be scored and routed before you build the workflow in n8n or Zapier.

Routing Rules

Generated Logic Flow
1. Webhook Receives Lead Data
   ↓
2. Check Email Domain
   ├─ IF Free Email (gmail, yahoo, etc.):
   │   └─ Action: Tag as 'Disqualified' & End
   └─ IF Business Domain:
       └─ Continue to Enrichment
          ↓
3. Enrich via Apollo/Clearbit
   (Fetch Company Size & Estimated Revenue)
          ↓
4. Score & Route
   ├─ IF Employees >= 50 OR Revenue >= $1M:
   │   └─ Action: Tag 'High Intent ICP' 
   │   └─ Route to: Enterprise AE (Round Robin)
   │   └─ Notification: Slack Alert to #sales-enterprise
   │
   ├─ IF Employees < 50:
   │   └─ Action: Tag 'SMB ICP'
   │   └─ Route to: Commercial / SMB Team
   │   └─ Notification: Slack Alert to #sales-smb
   │
   └─ IF Enrichment Fails / Missing Data:
       └─ Action: Tag 'Needs Manual Review'
       └─ Route to: SDR Team for manual research

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