Map out exactly how your inbound leads should be scored and routed before you build the workflow in n8n or Zapier.
1. Webhook Receives Lead Data
↓
2. Check Email Domain
├─ IF Free Email (gmail, yahoo, etc.):
│ └─ Action: Tag as 'Disqualified' & End
└─ IF Business Domain:
└─ Continue to Enrichment
↓
3. Enrich via Apollo/Clearbit
(Fetch Company Size & Estimated Revenue)
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4. Score & Route
├─ IF Employees >= 50 OR Revenue >= $1M:
│ └─ Action: Tag 'High Intent ICP'
│ └─ Route to: Enterprise AE (Round Robin)
│ └─ Notification: Slack Alert to #sales-enterprise
│
├─ IF Employees < 50:
│ └─ Action: Tag 'SMB ICP'
│ └─ Route to: Commercial / SMB Team
│ └─ Notification: Slack Alert to #sales-smb
│
└─ IF Enrichment Fails / Missing Data:
└─ Action: Tag 'Needs Manual Review'
└─ Route to: SDR Team for manual researchThe exact frameworks, prompt chains, and system architectures I use to automate sales research, reporting, and outbound. Delivered to your inbox.